HeartKids announces new major sponsor - Retail Food Group

RFG franchisees hope to raise over $1 million in the next 12 months from tasty HeartKids Combo’s and customer donations.

Up to $1 from each HeartKids Combo will be donated to HeartKids – a charity devoted to supporting children and their families affected by Childhood Heart Disease and funding much-needed research. The HeartKids Combo varies between the RFG brands and include:
• Donut King: A regular coffee and heart donut
• Michel’s Patisserie: A small coffee and heart cupcake or heart lamington
• Brumby’s Bakeries: A sandwich loaf and four heart cupcakes
• Brumby’s Go!: A regular coffee and heart slice
• bb’s cafe: A small coffee and heart muffin
• Big Dad’s Pies: A pie and heart lamington

HeartKids is Australia’s only charity solely focussed on the needs of children and their families affected by Childhood Heart Disease (CHD)

“Awareness of CHD has been one of our greatest challenges”, HeartKids Australia CEO, Mr McWhannell said.

“People and even governments are unaware CHD is the most common birth abnormality and greatest killer of young Australians. Most people think it’s cancer, yet Childhood Heart Disease takes twice as many lives and more than all other childhood diseases combined”.

RFG’s sponsorship gives HeartKids a fantastic boost towards providing full-time family support to heart kids and their families across the country. Presently our resources only allow for part-time Family Support Coordinators in each of the major children’s hospitals and as a result many families, especially those in regional Australia, receive very little if any support.

Mr McWhannell said that RFG’s support will also help HeartKids advocate for more research in to the causes of CHD, including directly-funded research projects.

“We’ve been overwhelmed by the support for the HeartKids cause from the whole RFG ‘family’ of corporate management, franchisees and staff”, Mr McWhannell said.

“All 1100 stores are displaying donation boxes and brochures on their counters to help assist raise awareness and financial support for the joint initiative. It’s marvellous.”

“They have made the future brighter for thousands of HeartKids and their families across Australia.”

“We extend a heartfelt thanks to RFG and all the franchisees for this generous and significant level of support.”